Candida: Online Brand Name Fail

The Brand Manager for Candida oral care products must be insane or have a sick sense of humor. Why would you create a brand that has the same name as a gut fungus diseases?!

What’s more the brand manager must have never used Google Search. Had they, it would become clear that the effort to rank in Google as a brand name is so distant (because of the fact that there are numerous disease related results) that this brand name has no chance of surviving online.

Type Candida into Google and the top 10 results are dominated by disease related sites. View Candida on Google Images and you get the most disgusting set of images on the web…  

Migros, you guys have this one totally wrong. What’s wrong with a name that reflects the benefits of your product and has potential to engage with online consumers? Oral B may provide you with some guidance.