FUTURO

Aesop: The making of a Lovemark

Thu, 17 Nov 2011 23:18:00 +0100

Five years ago I washed my hands in a public bathroom and couldn’t help to notice the scent the...

I absolutely love the use of agile methodologies for customer...

Wed, 26 Oct 2011 14:56:00 +0200

I absolutely love the use of agile methodologies for customer research, usability, design and development in the Nordstrom case-study (see video above). Love the fact that the team can brainstorm ideas and validate them within minutes using real-time customer feedback.

I could see a similar process working not only for app development, but also for brand communication development. Can you think of other uses for this technique?

Candida: Online Brand Name Fail

Thu, 25 Aug 2011 17:33:00 +0200

The Brand Manager for Candida oral care products must be insane or have a sick sense of humor. Why...

Insights from the Digital Guru – Iain McDonald

Fri, 19 Aug 2011 10:37:00 +0200

Iain McDonald is well known in the Australian digital media industry for being the founder of...

Building loyalty and engagement out of 'Likes'

Tue, 17 May 2011 02:59:00 +0200

This eMarketer report is a must read for anyone running a Facebook campaign and wanting to create...

Infographic: The value of SEO rankings

Thu, 28 Apr 2011 22:01:00 +0200

http://blog.searchenginewatch.com/infographics/SEW%20CTR.pdf

Desperados Experience - Nice Social Media execution for an alcohol brand

Thu, 28 Apr 2011 01:11:00 +0200

http://www.youtube.com/desperados Definitely worth checking out the work in the link above. Nice...

Growing Mobile Ad Spending in BRIC - eMarketer

Tue, 19 Apr 2011 19:05:00 +0200

This article covers mobile ad spending include display, search and messaging-based formats. The...

Vintank - Wine, Apps and digital media resource

Tue, 19 Apr 2011 05:09:00 +0200

From:http://www.vintank.com/2011/04/looking-in-your-pocket-the-best-of-wine-iphone-apps/

How to best use Facebook, Paul Borrud

Fri, 15 Apr 2011 18:58:00 +0200

Valuable insights on using Facebook usage, ad types, and general social marketing. How to best use...

Funding platforms

Wed, 13 Apr 2011 19:25:00 +0200

I just love to see the work that is going into building micro-loan entrepreneur funding platforms....

Facebook Advertising Best Practice

Wed, 13 Apr 2011 03:52:00 +0200

Ads-Best_Practice_Dec20.ppt Download this file

Considering content, time and day to increase engagement

Mon, 11 Apr 2011 19:30:00 +0200

Research indicates that engagement on the Facebook platform increases depending on content, time and...

Personas: Validating assumptions

Fri, 08 Apr 2011 19:57:00 +0200

Have you ever heard of the term ‘personas’? I hadn’t until recently. I was working...

What Brand Marketers Expect from Social Media Followers - eMarketer

Tue, 05 Apr 2011 20:07:00 +0200

This is a recent article that touches on the value of followers to brand managers. Enjoy! Eduardo...

Mobile usage stats

Sun, 03 Apr 2011 19:06:00 +0200

Learn More about Mobile Tagging at Microsoft Tag.

What the Top 20 Facebook Brand Pages are doing right - John Porcaro - Metia ~ Digital Marketing Agency

Mon, 21 Mar 2011 21:15:00 +0100

What the Top 20 Facebook Brand Pages are doing right - John Porcaro - Metia ~ Digital Marketing...

Top 10 Mobile Internet Trends (Feb 2011)

Wed, 23 Feb 2011 14:36:00 +0100

Excellent presentation by two Kleiner Perkins team members on key mobile developments summarised...

Mobile Apps analysis - iPhone vs. Android

Thu, 17 Feb 2011 20:44:00 +0100

The Feb ‘11 App Genome report does a great job of covering recent developments in the iPhone...

Focus and social shopping pays off

Thu, 03 Feb 2011 17:17:00 +0100

Really great news from the Spreets and Pollenizer team. Spreets.com sold to Yahoo! for $40m in just...