FUTURO by Eduardo Chavez

One success at a time, through the participation of many

Tue, 22 May 2012 18:45:00 +0200

I think these four Google Chrome videos showcase just show how important audience participation is...

Win the Pitch: Tips from Mastercard's "Priceless" Pitchman - Kevin Allen - Harvard Business Review

Tue, 15 May 2012 12:13:44 +0200

Win the Pitch: Tips from Mastercard's "Priceless" Pitchman - Kevin Allen - Harvard Business Review:...

Hunger for Online Content Remains Undiminished - eMarketer

Mon, 14 May 2012 21:15:45 +0200

Hunger for Online Content Remains Undiminished - eMarketer: Content strategy is more important than...

Innovation Driven - A Clever Aniboom Animation by Dan Forgione...

Sat, 12 May 2012 10:15:02 +0200

Innovation Driven - A Clever Aniboom Animation by Dan Forgione (by aniBOOM)

A Marketer’s Guide to Pinterest (by MDGadvertising)

Sat, 12 May 2012 09:32:31 +0200

A Marketer’s Guide to Pinterest (by MDGadvertising)

KONY 2012: 80million views in 11 days. How come?!

Sat, 17 Mar 2012 22:24:00 +0100

There is something very compelling with the KONY 2012 YouTube video. It has reached huge viewership...

Facebook platform accelerating Social Commerce

Wed, 29 Feb 2012 21:07:00 +0100

Facebook platform accelerating Social Commerce: Good transcript for the NY Facebook marketing event....

Aesop: The making of a Lovemark

Thu, 17 Nov 2011 23:18:00 +0100

Five years ago I washed my hands in a public bathroom and couldn’t help to notice the scent the...

I absolutely love the use of agile methodologies for customer...

Wed, 26 Oct 2011 14:56:00 +0200

I absolutely love the use of agile methodologies for customer research, usability, design and development in the Nordstrom case-study (see video above). Love the fact that the team can brainstorm ideas and validate them within minutes using real-time customer feedback.

I could see a similar process working not only for app development, but also for brand communication development. Can you think of other uses for this technique?

Candida: Online Brand Name Fail

Thu, 25 Aug 2011 17:33:00 +0200

The Brand Manager for Candida oral care products must be insane or have a sick sense of humor. Why...

Insights from the Digital Guru – Iain McDonald

Fri, 19 Aug 2011 10:37:00 +0200

Iain McDonald is well known in the Australian digital media industry for being the founder of...

Building loyalty and engagement out of 'Likes'

Tue, 17 May 2011 02:59:00 +0200

This eMarketer report is a must read for anyone running a Facebook campaign and wanting to create...

Infographic: The value of SEO rankings

Thu, 28 Apr 2011 22:01:00 +0200

http://blog.searchenginewatch.com/infographics/SEW%20CTR.pdf

Desperados Experience - Nice Social Media execution for an alcohol brand

Thu, 28 Apr 2011 01:11:00 +0200

http://www.youtube.com/desperados Definitely worth checking out the work in the link above. Nice...

Growing Mobile Ad Spending in BRIC - eMarketer

Tue, 19 Apr 2011 19:05:00 +0200

This article covers mobile ad spending include display, search and messaging-based formats. The...

Vintank - Wine, Apps and digital media resource

Tue, 19 Apr 2011 05:09:00 +0200

From:http://www.vintank.com/2011/04/looking-in-your-pocket-the-best-of-wine-iphone-apps/

How to best use Facebook, Paul Borrud

Fri, 15 Apr 2011 18:58:00 +0200

Valuable insights on using Facebook usage, ad types, and general social marketing. How to best use...

Funding platforms

Wed, 13 Apr 2011 19:25:00 +0200

I just love to see the work that is going into building micro-loan entrepreneur funding platforms....

Facebook Advertising Best Practice

Wed, 13 Apr 2011 03:52:00 +0200

Ads-Best_Practice_Dec20.ppt Download this file

Considering content, time and day to increase engagement

Mon, 11 Apr 2011 19:30:00 +0200

Research indicates that engagement on the Facebook platform increases depending on content, time and...