FUTURO by Eduardo Chavez

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Considering content, time and day to increase engagement
Research indicates that engagement on the Facebook platform increases depending on content, time and day of post. See below:
Content:
- Posts are 80 characters or less ncrease engagement by 27%
- Post that end with a question increase engagement by 15%

Time:
- Posting outside of business hours increase engagement by 20%
Day:
- Thursday or Fridays get 18% more engagement than any other day
- Posting on a Saturday decreases engagement by 18%

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