Augmented reality the business benefits


Went to a presentation by Gary Hayes on augmented reality. The presentation touched on the 5 types of augmented reality and 16 potential commercial uses. Overall, the area is still bleeding edge, but promises to be of great value for training, location based services, advertising, tourism, games and virtual demos/catalogues.

You’ll find some great videos on how the technologies work in the link below.
http://www.personalizemedia.com/16-top-augmented-reality-business-models/

Technologies to watch out include augmented reality browsers such as Layar, Junaio, Insqribe and apps such as Twittaround and Foursquare.

It may be worth considering that data access is expanding beyond the desktop onto our environment. This is only bound to accelerate with the growth in smart phones (iPhone, etc.) and portable devices (iPad).
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