August 2011
2 posts
4 tags
Candida: Online Brand Name Fail
The Brand Manager for Candida oral care products must be insane or have a sick sense of humor. Why would you create a brand that has the same name as a gut fungus diseases?!
What’s more the brand manager must have never used Google Search. Had they, it would become clear that the effort to rank in Google as a brand name is so distant (because of the fact that there are numerous disease...
4 tags
Insights from the Digital Guru – Iain McDonald
Iain McDonald is well known in the Australian digital media industry for being the founder of Amnesia Razorfish and most recently the chair of AdTech Australia.
During my time at Amnesia Razorfish I had the pleasure of working with Iain on a number of projects and every time we met I’d learn something new. I thought that the best Amneisa Razorfish leaving present would be to go out for lunch...