November 2011
1 post
Aesop: The making of a Lovemark
Five years ago I washed my hands in a public bathroom and couldn’t help to notice the scent the liquid hand soap had. Normally, I don’t even notice the hand wash, but this one had a wonderful scent. I’d never seen the Aesop brand before, but I was intrigued by the stark design of the product label that made the bottle look more like a chemical compound than a soap.
Five years later, and this time...