November 2011
1 post
Aesop: The making of a Lovemark
Five years ago I washed my hands in a public bathroom and couldn’t help to notice the scent the liquid hand soap had. Normally, I don’t even notice the hand wash, but this one had a wonderful scent. I’d never seen the Aesop brand before, but I was intrigued by the stark design of the product label that made the bottle look more like a chemical compound than a soap.
Five years later, and this time...
October 2011
1 post
August 2011
2 posts
4 tags
Candida: Online Brand Name Fail
The Brand Manager for Candida oral care products must be insane or have a sick sense of humor. Why would you create a brand that has the same name as a gut fungus diseases?!
What’s more the brand manager must have never used Google Search. Had they, it would become clear that the effort to rank in Google as a brand name is so distant (because of the fact that there are numerous disease...
4 tags
Insights from the Digital Guru – Iain McDonald
Iain McDonald is well known in the Australian digital media industry for being the founder of Amnesia Razorfish and most recently the chair of AdTech Australia.
During my time at Amnesia Razorfish I had the pleasure of working with Iain on a number of projects and every time we met I’d learn something new. I thought that the best Amneisa Razorfish leaving present would be to go out for lunch...
May 2011
1 post
Building loyalty and engagement out of 'Likes'
This eMarketer report is a must read for anyone running a Facebook campaign and wanting to create further engagement with their brand audience. eMarketer_Facebook_Marketing-Strategies_for_Turning_“Likes”_into_Loyalty.pdf Download this file
April 2011
11 posts
Infographic: The value of SEO rankings
http://blog.searchenginewatch.com/infographics/SEW%20CTR.pdf
Desperados Experience - Nice Social Media...
http://www.youtube.com/desperados Definitely worth checking out the work in the link above. Nice strategic integration of video and social channels. Also, excellent campaign execution. Clearly the YouTube Desperados channels is a success with 1.2m subscribers already and nearly 90k Fb fans. Would be great to investigate similar integrated strategies for [yellow tail] in the future. What do...
Growing Mobile Ad Spending in BRIC - eMarketer
This article covers mobile ad spending include display, search and messaging-based formats. The article makes some big, yet probably realistic, projections. Growing Mobile Ad Spending in BRIC - eMarketer
Vintank - Wine, Apps and digital media resource
From: http://www.vintank.com/2011/04/looking-in-your-pocket-the-best-of-wine-iphone-apps/
How to best use Facebook, Paul Borrud
Valuable insights on using Facebook usage, ad types, and general social marketing. How to best use Facebook, Paul BorrudView more presentations from Social Media Club, Sydney.
Funding platforms
I just love to see the work that is going into building micro-loan entrepreneur funding platforms. So far, I’ve come across these ones: Kiva: Small loans that change lives http://www.kiva.org/ Kickstarter: Fund & Follow creativity http://www.kickstarter.com/ Do you know of any other ones? Eduardo
Facebook Advertising Best Practice
Ads-Best_Practice_Dec20.ppt Download this file
Considering content, time and day to increase...
Research indicates that engagement on the Facebook platform increases depending on content, time and day of post. See below: Content: - Posts are 80 characters or less ncrease engagement by 27% - Post that end with a question increase engagement by 15% Time: - Posting outside of business hours increase engagement by 20% Day: - Thursday or Fridays get 18% more engagement than any other...
4 tags
Personas: Validating assumptions
Have you ever heard of the term ‘personas’? I hadn’t until recently. I was working on selling and delivering the redesign services for the website of a Microsoft (US) business. In this project, we started the entire project on the assumption that all UX and Design decisions would need to be evaluated by taking into account the prototype of the various user needs. Personas...
What Brand Marketers Expect from Social Media...
This is a recent article that touches on the value of followers to brand managers. Enjoy! Eduardo via emarketer.com
Mobile usage stats
Learn More about Mobile Tagging at Microsoft Tag.
March 2011
1 post
What the Top 20 Facebook Brand Pages are doing...
What the Top 20 Facebook Brand Pages are doing right - John Porcaro - Metia ~ Digital Marketing Agency
February 2011
3 posts
Top 10 Mobile Internet Trends (Feb 2011)
Excellent presentation by two Kleiner Perkins team members on key mobile developments summarised with some of the key trends to watch. SoLoMo is particularly interesting. Top 10 Mobile Internet Trends (Feb 2011)View more presentations from Kleiner Perkins Caufield & Byers.
Mobile Apps analysis - iPhone vs. Android
The Feb ‘11 App Genome report does a great job of covering recent developments in the iPhone and Android App marketplaces. Of note is the fact that the iPhone App marketplace has a higher percentage of paid apps than the Android marketplace. In fact, the iPhone App market has nearly twice as many paid Apps than the Android marketplace (66% vs. 34%). Also, the price of Apps on the Android...
Focus and social shopping pays off
Really great news from the Spreets and Pollenizer team. Spreets.com sold to Yahoo! for $40m in just under 12 months since launch. This is a remarkable achievement for the entire founding team and all Spreets employees. More news here: http://www.pollenizer.com/yahoo7-acquires-spreets-a-pollenizer-portfolio-company/
July 2010
2 posts
3 tags
Social Networks stats (LinkedIn and Facebook)
Went to the July FED event with Cliff Rosenberg (MD of LinkedIn AU/NZ) and Paul McIntyre and got to learn about some of LinkedIn current stats which include 70m users globally and 1.3m in Australia (.2m in NZ). Despite the numbers sounding low, LinkedIn is attractive because it has a niche, but influencial user base. The average user is 40 years old, has a Uni degree and earns on average A$100k....
4 tags
Augmented reality the business benefits
Went to a presentation by Gary Hayes on augmented reality. The presentation touched on the 5 types of augmented reality and 16 potential commercial uses. Overall, the area is still bleeding edge, but promises to be of great value for training, location based services, advertising, tourism, games and virtual demos/catalogues. You’ll find some great videos on how the technologies work in the link...
June 2010
1 post
2 tags
Sales stages and information needs
You may not consider yourself to be a sales person, but the likely hood is that at some point you’ve sold something. It may have been an idea, experience or skill in a particular field to an employer or client, or something more tangible such as your used car. In any case, applying the learnings from the Phil Dobbie/Neil Rackham podcast on getting a sale over the line may be useful in...
May 2010
1 post
e-Commerce trends in the next 12 months.
Today I came across LaVolta’s Digital Bullet video wherein various digital experts are asked to share their insights (20 seconds each) on the most interesting developments in B2C e-commerce in the next 12 months. As you can imagine, the response are varied. Nonetheless, there is a common thread touching on the importance of the consumer’s role in growing e-Commerce. Various...
April 2010
2 posts
4 tags
Digital Marketing Framework
Digital marketers have never had so many options available to communicate with customers. The AddtoAny screen below provides just a snapshot of the many communication tools available to reach customers. The challenge, from a marketers perspective, is to figure out when to use one over another. To aid my thinking, I’ve generated a simple yet effective framework that helps bring the overall...
Where do you think the future of sport content on...
The future of mobile sports content is headed towards greater personalisation. Mobile devices present sports and media organisations with the ability to supply specific content to niche target segments. Faster mobile processors, advances in mobile broadband speed (LTE), device convergence trends (Apps that combine Computing, TV, Gaming, etc), and location information (GPS) translate to users...
March 2010
3 posts
Chatroulette: meeting people randomly via video
Great intro video on Chatroulette (via Aden Hepburn and Gavin Heaton) with some interesting insight into statistics and key Chatroulette terms such as ‘Nexted’. I’m sure we’ll be seeing Chatroulette functionality across Facebook, dating sites and other social media networks. The trick will on how to weed out perverts and weirdos. Perhaps an eBay type rating may be the way...
Australian Entrepreneurship Resources
(Image by Amanda Tiller) I’ve been recently asked to share some entrepreneur links and resources. For Australia, I’d start with the hub of Australian Entrepreneurs: Silicon Beach. In terms of events, check out Startup Australia. I’ve also compiled a list of Entrepreneurship Links and Resources through Google Bookmarks worth having a look. Feel free to suggest your own links...
The value of business planning in a web startup
I often get asked what’s the real value of ‘theoretical’ type business planning for a nascent start-up. The question that usually pops up is: why would anyone want to spend time painstakingly planning when circumstances are so uncertain? Questioning planning is only natural. After all planning takes time, the output is ‘soft’ and generally slows down building the business. I find entrepreneurs to...
November 2009
1 post
Strategy for personal efficiency and...
Let’s begin by clarifying efficiency and effectiveness: Efficiency: competency in performance. Effectiveness: success at achieving a desired result. My strategy to achieve what I set out to do (effectiveness) in the most competent way (efficiency) is made of three steps: 1. Set SMART goals ‘Without having a goal, it is difficult to score’ (Paul Arden), so to avoid drifting through life one needs...
September 2009
3 posts
Mini profile in AFR Boss magazine (Sep. 2009)
Most of the time I look towards the future. Nonetheless, it was nice to speak to Joanna from Boss Magazine (AFR) and reminiscence about my time at business school (AGSM). Looking back to where I started, I am very happy with the value the MBA has provided to my career. (Click on image to enlarge)
Australian Digital Media Industry Overview
Market OverviewChanges in technology and customer behaviour create Media business opportunities.Faster computer processors/ broadband (technologies) and users propensity to download/ play/ share videos online (behaviour changes) create new revenue streams for both content producers and distributors through subscriptions, advertising and data charges. Changes in technology and customer behaviour...
On increasing our potential
I’ve recently noticed that many times people tend to limit themselves and hence reduce their potential to achieve great things. This is particularly evident in the way many people tend to do very critical and harsh on themselves and on having the tendency to doubt themselves. Unfortunately, the outcome is that many live in fear of trying. Taking the above into account, it comes as no...
August 2009
1 post
Australian Innovation Challenges
Just came back from the Medical inventors, innovators and entrepreneurs - challenges in a global market lecture at UNSW and took two observations from the event: Australia innovation track record is mixed. Talent and research output is abundant, yet when it comes to commercialising inventions the track record is far from brilliant - Paul Kelly’s presentation had Australia ranked at #20...